Description:
Responsible for research, implementation, optimization, and analytics of digital marketing campaigns and social media marketing for the college including the use of web analytics and data visualization tools to measure and report results at a college level. Monitor and adjust search engine tactics to enhance college website traffic and improve college brand presence online. Develop and support creation of analytical content for web presence, marketing campaigns, email marketing, social media and display, search advertising and reporting.
- Utilize analytical methodologies to create and maintain data board information to inform decision-making and resource allocation in the College, and to attract new Undergraduate and Graduate students.
- Contribute customized analytics content to support digital marketing campaigns in various platforms to accomplish goals of the marketing plan strategy.
- Explore, evaluate and make recommendations to college leadership on existing and new digital marketing platforms.
- Provide insights for improved content creation and keyword creation for website and digital advertising based on Google analytics.
- Stay up to date on the latest techniques for effective search engine optimization.
- Utilize a comprehensive understanding of Google Analytics to improve content development, placement and engagement for web and digital advertising platforms.
- Develop and implement complete tracking methods and perform daily analytics updates of all campaigns.
- Maintain Excel/SQL Server and other data tools for quick reporting of results.
- Build ad hoc reports, help with reporting presentations and report visualizations.
- Provide insights based upon data to inform future marketing decisions.
- Work in Visme, Tableau, Excel or other tools to build reports.
- Manage social media marketing by actively posting and developing social media engagement campaigns.
- In collaboration with the Director of School Marketing, participate in the creation of advertising/marketing content.