Product Marketing Strategist

Description:

The ClearEdge3D marketing team is looking for a driven, results-oriented B2B product marketing professional to assist in the development, implementation, and refinement of our product marketing strategy. You’ll be responsible for gathering key customer, prospect, product, and industry insights to create highly effective product-focused marketing campaigns that will help us achieve our awareness and demand generation goals.

Responsibilities:

• Perform market research to gather customer, prospect, industry, and competitor insights that can help guide our marketing messaging and campaign planning
• Develop new and improve existing buyer persona profiles for our software and workflow solutions
• Actively look for improvements in our product messaging and the prospect/customer experience with our different marketing touchpoints Actively look for case study opportunities with customers and help coordinate the development of those stories in webinars and with third-party contractors
• Produce sales-enablement materials like product overview videos and presentation decks—and keep the content updated Assist in the development of marketing briefs for product launches and new release promotion. Be a liaison between marketing, sales, and product teams
• Produce product-focused content, including videos and blog articles
• Help design and implement community management strategies with clients, prospects, and partners