Description:
SecurityScorecard is seeking an experienced and dynamic Product Marketing Manager with a deep understanding of cyber and supply chain risk. The ideal candidate will have 5+ years of product marketing experience, specifically in the cybersecurity industry, and a proven track record of marketing cybersecurity solutions. As the Product Marketing Manager, you will play a critical role in shaping and communicating the value proposition of SecurityScorecard’s core and emerging products to our customers, partners, and the market.
Key Responsibilities:
- Industry Expertise: Deep understanding of cyber and supply chain risk concepts, tools, and methodologies. Experience working in a cybersecurity company is highly preferred.
- Product Positioning and Messaging: Develop compelling product positioning and messaging that differentiates SecurityScorecard’s solutions in the market. Translate technical features into clear and concise benefits for customers.
- Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market plans, including product launches, marketing campaigns, sales enablement, and customer engagement strategies.
- Sales Enablement: Develop sales tools, training materials, and presentations to enable the sales team to effectively communicate the value proposition of SecurityScorecard solutions to prospects and customers.
- Market Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities. Use data-driven insights to inform product marketing strategies.
- Content Creation: Create high-quality marketing collateral, including whitepapers, case studies, presentations, and website content, to effectively communicate the benefits of SecurityScorecard’s offerings.
- Collaboration: Work closely with product management, sales, and other marketing teams to align product marketing strategies with overall company objectives and revenue goals.
Qualifications:
- 5+ years of experience in product marketing, with a focus on cybersecurity solutions.
- In-depth knowledge of cybersecurity and supply chain cyber risk concepts.
- Proven ability to create impactful product positioning and messaging that resonates with technical and non-technical audiences.
- Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus