Description:
As a results-oriented, team player with a strong interest in technology and proven marketing talent you will use your skills and passion to work with product, marketing, engineering, and sales managers to develop and implement effective marketing strategies for enterprise-wide data editing and management products and capabilities. You'll create and execute plans and programs to drive results and increase awareness and adoption of Esri's market leading data editing and management capabilities across a variety of industries with a focus on state and local government and infrastructure markets.
Responsibilities
- Collaborate cross-functionally with Product Management, Product Engineering, Product Development, Global Business Development, and Corporate Marketing
- Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio
- Lead, coordinate, and execute global product launch and release activities, internal communications, and multi-channel enablement
- Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally
- Develop materials to educate prospects and users, including web pages, emails, videos, case studies, social content, press releases, and product resources
- Provide insight into competitive capabilities and risks
- Identify and monitor Key Performance Indicators to measure content effectiveness and usage as well as overall campaign performance.
Requirements
- 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Demonstrated ability in releasing and growing innovative technology products
- Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
- Experience using and/or developing GIS application
- Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
- Bachelor's degree in business, marketing, or related field