Product Marketing Manager

 

Description:

Zoom is looking for a Product Marketing Manager to join its Developer Platform marketing team. In this cross-functional role, you will work closely with our product management, sales, and marketing teams to craft the go-to-market strategies for Zoom’s APIs (Application Programming Interface) and QSS (Quality of Service Subscription) product offerings – helping to drive engagement with the Zoom developer community and partner ecosystem.

In This Role, You Will

  • Help build and execute on the cross-functional go-to-market and partnership strategy for APIs and QSS.
  • Create compelling value propositions by understanding developer personas, the competitive landscape and key differentiators.
  • Align with the broader product marketing teams to enhance business persona messaging with API, QSS and developer-based value propositions.
  • Highlight developer integration outcomes and case studies to support sales and marketing motions.
  • Create key positioning and narratives to support product launches and to drive ongoing awareness and adoption of developer tools.
  • Fully understand the market, segmentation, and opportunities globally to better target the developer audience.
  • Create core developer-focused assets (key messaging documents, videos, presentations, datasheets, white papers, demos and other assets) to increase awareness and interest with the developer and partner communities.
  • Work closely with the sales enablement team to create developer-specific training strategies and plans.
  • Align with the integrated marketing and digital marketing teams on developer content requirements for campaigns, websites, blogs, webinars, and other demand-gen vehicles.
  • Plan, implement and measure impact of marketing activities and plans with key developer partners.

Basic Qualifications

  • Bachelor’s Degree
  • 8 years of experience in product marketing of developer products (specific experience with APIs or QSS a plus)
  • Firm technical knowledge of developer tools, technologies and ecosystem
  • Strong written (storytelling) and verbal communication skills
  • Excellent communication and organizational skills
  • Experience building cross-functional relationships with key stakeholders including product, engineering, customer success, partner marketing and sales.
  • A data-driven, results-oriented approach to product marketing
  • Passion for learning, innovation and customer success

Organization Zoom
Industry Marketing Jobs
Occupational Category Product Marketing Manager
Job Location New York,USA
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Experienced Professional
Experience 8 Years
Posted at 2023-10-06 3:22 pm
Expires on 2024-12-01