Description:
Join Esri and help shape the future of products, technologies, and workflows that connect customers with world-class geospatial technology.
As a product marketing manager at Esri, you'll drive awareness, demand, and adoption of products that are solving the world’s most complex challenges. You’ll collaborate with other teams to create and execute marketing campaigns including product positioning and messaging, product launches, and go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change!
Responsibilitie
- Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
- Spearhead the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
- Lead, coordinate, and execute global product release activities, internal communications, and multi-channel enablement
- Collaborate with product management and engineering teams to distill key features and capabilities into messages that drive global awareness and adoption
- Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources
- Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio
- Provide insight into competitive capabilities
- Develop and monitor Key Performance Indicators to measure product performance and usage
Requirements
- 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
- Strong interpersonal skills and thrives in a cross-functional team environment
- Experience with marketing technology and common marketing concepts
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action
- Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10-20% for strategic meetings, events and/or tradeshows
- Bachelor’s in business, marketing, or related field