Description:
Key Responsibilities:
- Own our app marketing strategy, partnering with Product and Marketing teams to build best-in-class app experiences that drive business results.
- Develop and drive Zillow’s product positioning, value propositions, and messaging frameworks for mobile app experiences.
- Partner with the Insights team to develop relevant research including qualitative and quantitative insights that advise our app platform product roadmaps and business goals.
- Pair first party data and user understanding with macro-environmental research to be the voice of the customer in business, product, and marketing decisions.
- Partner with comms strategists and channel owners to drive and implement integrated go-to-market campaigns that optimize funnel performance.
- Support all app marketing programs to identify the best opportunities for optimization, and regularly iterate to improve performance.
- Own and share product marketing plans, narrative, results and findings with senior leadership.
- Own delivery of key app business metrics measured against company OKRs.
- Build strategic business briefs to empower the cross-functional marketing team to drive your business.
- Identify strategic opportunities and drive implementation to increase app platform performance.
This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.
In California, Colorado, Connecticut, Nevada, New York City and Washington the standard base pay range for this role is $97,000.00 - $155,000.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Nevada, New York City and Washington and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.
Who you are
You are customer-centric, data-driven, and a keen problem solver. You are a motivator and a communicator. You have worked closely with product teams from the moment of inception for a new product through launch. You have defined the strategies that moved a vision to market and briefed-in agencies, creative partners, and channel marketing teams. You are both creative and exacting, capable of focusing on the big picture as you are of nailing the details. Most importantly, you identify and address the right problems and are a creative mind who wants to be a part of a company leading a movement to re-imagine how we buy, rent and sell homes.
- At least 4 years in product marketing or similar experience.
- Ability to deeply understand customer needs and develop insights that shape marketing plans and influence product roadmap.
- Fluent in mobile app ecosystem, marketing strategies, and performance with experience owning and driving key business metrics through development and optimization of app store collateral, user journeys, and app experiences.
- Experience thinking and executing across the entire consumer funnel using data to advise strategic decisions and iterate on designs
- Can work independently to complete sophisticated projects with limited direct supervision
- Strong analytical and problem-solving skills, with a high level of curiosity and an insight backed approach.
- Strong project management skills
- Ability to analyze opportunities, define objectives and drive desired outcomes.
- Ability to build strong working relationships across teams, lead through influence, and drive decisions through compelling data and communication.
- Experience working with product and business teams in a fast-paced technology company.
- Confident communicator, with excellent oral and written communication skills.
- Comfortable managing through ambiguity and leading flexible, agile, go-to-market tests as a means to identify stable strategies and tactics.