Description:
The ideal candidate will have strong experience in the iGaming industry and be responsible for creating engaging product marketing campaigns across various platforms.
Responsibilities:
- Reporting to the CMO, you will be driving all product marketing strategy and execution across each vertical under the overarching marketing strategy.
- Collaborate with cross-functional teams to develop and execute campaigns across multiple channels.
- Build the entire product marketing team and strategy including the channels, tools, and content, ensuring it’s world-class.
- Partner with the web development and marketing teams to create products that effectively drive acquisition, retention, and conversion
- Ensuring we leverage all campaigns, products, and promotions where applicable.
- Work on a number of projects to re-invigorate new forms of strategies to improve customer perceptions and acquisition, and drive revenues.
- Weekly, monthly & quarterly reporting on social media performance against quarterly KPI’s.
- Develop and manage budgets for all initiatives and ensure that all projects are completed on time and within budget.
- Leading your team to ensure that they are motivated, perform and grow as product marketing professionals.
- Stay up to date with emerging trends in the industry and audience preferences, and make recommendations for new initiatives.
Requirements:
- Strong experience in iGaming product marketing, with a focus on sports, casino, lottery, and crypto.
- Strong understanding of product lifecycle management, market research, and competitive analysis.
- Must be creative and analytical and results-driven with a strong desire to test, re-evaluate, optimise, and test again.
- Ability to manage multiple high-priority projects in a fast-paced setting.
- Driven, passionate, and determined; a self-motivator with a knack for problem-solving.
- Have already proven your skills with successful media campaigns development from scratch.
- Outstanding Project Management skills that will help you to develop and drive forward new projects while always having an overview and foreseeing the next steps for reaching the set goals.
- A team builder and company creative collaborator.
- Fully proficient in written and verbal English.
- Bachelor's degree in business administration, marketing, or related field