Description:
The Marketing Associate will be responsible for the development, creative execution and implementation of marketing product collateral and communications for Guardian’s individual Life and Disability products. Key partners include Marketing, Communications, Compliance, Legal, and Distribution.
This position reports to the Head of Life and Disability Marketing, Individual Markets and will be part of a dynamic team of product marketers. You will be working in a fast-paced environment where creativity and organization go hand-in-hand to deliver an exceptional marketing experience to our consumers and partners.
Candidate Responsibilities
They will work in collaboration with the Marketing, Communications, Product Development, and Distribution teams to meet the objectives of the business through the development of core marketing collateral. This includes social & email marketing, presentations, printed collateral, campaigns, and digital content for Individual Markets. They will need to stay abreast of marketing and consumer engagement trends, product development, and the competitive environment to bring fresh ideas and perspectives. Some responsibilities will include:
- Evaluate, revise, and develop materials for both life and disability lines of business.
- Create product content stories for consumers and advisors.
- Develop digital assets (email, social, etc) for our consumers and field force.
- Collaborate and communicate effectively with partners to deliver content and communications.
- Ensure compliance review and approval of content is achieved.
- Multi-task, listen and activate on plan.
- Collaborate, support and activate with team on annual and ad hoc campaigns.
Functional Skills
- Strong knowledge of marketing standard processes
- Strong and creative writing ability
- Familiarity with social media and other digital marketing approaches
- Familiarity with traditional print
- Works effectively and respectfully with associate in marketing and across the Enterprise
- Strong teammate. Willing to assist colleagues and adapt to changing needs
- Attention to detail that ensures overall success (accurate referencing, leveraging tools to ensure appropriate collateral appearance in all mediums, proofreading, etc.)
- Manages multiple projects with multiple deliverables simultaneously
- Ability to embrace changing business priorities and environments.
- Passion for ongoing improvement of your marketing and professional skills
Success Measures
- Ensure items are updated or created ahead of deadlines.
- Create collaborative relationships across Guardian.
- Tracked KPIs relating to campaigns and materials.
Leadership Behaviors
- Continuously strives to provide support to our partners.
- Expresses oneself in an open and honest manner.
- Demonstrates self-awareness and embraces feedback.
- Open with creative ideas and suggestions.
- Works well in both a team environment, and the ability to self-manage projects.
Position Qualifications
- Minimum of a Bachelor's Degree in Marketing or Communications.
- 2+ years experience in marketing.
- Multi-channel marketing experience a plus.
- Experience with digital marketing a plus.
- Disability or Life product marketing experience a plus.