Description:
This role is highly cross-functional. You’ll partner closely with our product, marketing, and sales teams to help Rippling win. This team sits within the marketing org, and takes the place of what would typically be thought of as strategic product marketing.
What You Will Do
- Drive Rippling’s end-to-end GTM strategy, execution, and performance. You’ll focus on our marketing strategy, and how it intersects with sales and other teams.
- Build, mentor, and lead a world-class team.
- Synthesize market insights about our products, buyers, and competitive landscape. You and your team should be the in-house experts on the market, customers, and competitive landscape.
- Drive positioning and messaging across products, our platform, use cases, and more.
- You’ll also be responsible for crafting the platform story that ties everything together.
- Ensure sales and marketing can tell not only tactical stories for end-users and admins, but also higher-altitude stories for executives.
- Create an always-on feedback loop between sales, product, and marketing, to ensure we react quickly to “on the ground” developments.
- Manage our GTM funnel like GM with a focus on how to improve metrics like awareness, pipeline, product attach rate, adoption, and customer retention. You’ll ensure both your team and cross functional partners are focused on the right initiatives.
- Be a spokesperson, evangelist, and thought leader with analysts, customers, and partners.
What You Will Need
- 8+ years of experience in product marketing. B2B experience with a multi-buyer sale is required. Strongly prefer experience in solutions and platform marketing.
- You are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.
- Superb cross-functional collaboration and project management skills. From Day 1, you’ll need to align stakeholders across multiple teams—many of which may have competing priorities.
- Outstanding written and verbal communication skills. While we won’t expect you to fine-tune marketing copy, you need to be able to clearly tell a story without resorting to corporate jargon.
- You sweat the details - small and big, alike.
- A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.