Description:
The Product Manager, Endobronchial Valve Solutions , is responsible for marketing and product management of the Spiration Valve System for emphysema and post-surgical air leaks in the domestic market. Responsible for all aspects of the product lifecycle including: upstream input for continued product development, new product launch, and managing the post launch business. As part of the marketing team the Product Manager will lead the development of annual strategic marketing and business plans, develop and execute marketing and sales programs to achieve revenue and income targets, interface with customers, sales representatives and in-house stakeholders in support of the business. A hands-on approach to omnichannel marketing is paramount to success in this role.
Job Duties
- Develop long and short-term marketing strategies and plans to increase revenue, maximize profit, and grow market share. Support the development of annual and long-term corporate strategic plans.
- The Product Manager is responsible for all aspects of product marketing, including annual forecasting, sales training, pricing and positioning strategy to ensure successful product conversion and traction in the market.
- Create new or updated value propositions, positioning statements, key sales messages, and sales rep talk tracks for SVS in a changing market.. Create sales collateral including product brochures, technical reports, advertising, videos, case reports, clinical papers, sales training materials, direct-to-patient digital assets, etc.
- Track and evaluate product performance and sales results on a monthly basis, including: product performance and customer feedback through field visits and cadence calls. Evaluate product positioning and messaging for revisions and updates, share best selling practices with sales organization and R&D. Identify sales trends (positive and negative) and proactively work to enhance or offset those trends
- Manage HCP (healthcare professional) relationships, in compliance with Olympus code of ethics and compliance guidelines. Act as the product and procedure expert to drive the strategic business plan with the field sales organization.
- Fully understand the competitive landscape. Drive awareness and response to competitive efforts and threats in the market and proactively communicate clear direction to the field on how to counter.
- Organize and prepare for critical tradeshows and events to highlight products in area of responsibility including ATS, AABIP, CHEST and regional shows as requested. Meet with HCPs to understand trends and obtain product feedback. Assess competitor activities and how to position Olympus for success.
- Partner with Sales Training to organize and lead training sessions to ensure the field sales organization is fully trained.
- Perform other related duties as assigned.
Job Qualifications
Required:
- Bachelor's degree in Marketing or related field with at least 4 years combined relevant experience in sales and/or marketing in a medical products field.
- Proven track record of managing complex projects to successful completion and implementing marketing strategies in the medical industry.
- Experience in developing and managing physician / surgeon HCPs
- Experience in launch of new technologies and procedures
- Experience in interacting with a diverse cross functional team
- Must be willing to travel (domestic and international) as required (generally 25 - 30%).
- Work flexible hours as required