Description:
You will provide design expertise and mentorship in the creation of print, web, digital-storytelling, advertising and collateral materials. The Principal Graphic Designer leads design workstreams through extensive skills in creative 2D design and brand development, using critical thinking to translate strategic concepts into meaningful experiences. This role has the opportunity to participate in all aspects of brand development and design – research, planning, logo and visual/verbal identity development, product or brand naming, event design, and packaging design across multiple user touchpoints. The Principal Designer will work closely with Designers with less experience, acting as a mentor focusing on core design skills and functional process development. You will contribute to client relationships and support project leads drafting statements of work. Principal Designers are also responsible for leading workstream resources and results related to their field of expertise. The role will also support the hiring of qualified personnel by reviewing work, interviewing and industry engagement.
What you'll get to do
- Facilitate client needs definition and formulate project plans, results, timing, and budget
- Create Design Briefs and support project kickoff
- Aid in the creation of project updates including progress for activity and results
- Lead client engagement for graphic design workstreams, review concept feedback, and propose next steps to Marketing, Design, Engineering and Manufacturing groups
- Champion Graphic Design work standards and high quality results
- Drive strategy for continuous improvement of graphic design tools and methodologies
- Participate in a variety of research activities designed to gain a deeper understanding of brand market trends, demographics, competitive landscape, customer needs, and environments within the context of the given project
- Apply experience to resolve complex design challenges
- Guide graphic design deliverables: layouts, presentations, promotional materials, educational materials, identity systems, usage guides, signs and symbols, packaging, graphical user interface design, animation/video support, etc.
What you bring to the team
- Bachelor of Fine Arts (BFA) in a graphic related field, or previous experience
- 8 years minimum professional experience in corporate or consulting design environment
- Possess an expert skill level in design tools and practices, including but not limited to the following:
- Lead presentations, collaboration, skill building and critique
- Expert in Adobe Creative Suite
- Corporate brand identities, illustrations, and websites
- Photo and video art direction
- Creative brand message writing skills is a plus
- Support the creation of interactive Figma web design wireframes, layout, and execution
- Excellent writing and verbal communication skills
- Familiar with trends, technologies and methodologies for graphic design and production
- Experience with photography or videography a plus
- Graphic design and branding experience for B2B and B2C