Description:
The Prestige Beauty Advisor (PBA) is responsible for maximizing sales in the prestige category (color cosmetics, skincare, and fragrance) by engaging guests to determine their individual needs and assisting guests in the selection and purchase of prestige merchandise, while following all company policies and procedures. All responsibilities are done while maintaining overall store standards, including cleanliness and replenishment. This position supports the Sales Manager (SM) through a focus on performance (service/retail sales and in-store events), people (guest service and associate culture), and process (operating procedures and compliance standards). This position requires a passion for the beauty industry, exceptional guest service, and the aptitude to learn and communicate product knowledge.
PRINCIPAL DUTIES & RESPONSIBILITIES (*Essential Job Functions)
The PBA is a champion of Ulta Beauty’s mission, vision and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned):
Performance
- Contribute to meeting or exceeding the store’s goals related to retail and service sales, guest loyalty (including credit), retail shrink and omni-channel sales, with a specific focus on the prestige category and iconic brands as set by Ulta Beauty for the store.
- Ensure that each guest receives exceptional service by providing a guest-friendly environment, which includes greeting and engaging every guest, personalizing service to their needs, recommending complementary products and/or services, and informing guests of current promotions, events, and services within the store.
- Courteously handle sales, refunds, and exchanges.
- Routinely perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
- Book appointments for, and support the execution of, services and in-store events that deliver an unrivaled guest experience while delivering on prestige and iconic brand sales goals.
- Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
- Maintain prompt, regular attendance.
People
- Contribute to an inclusive environment that supports teammates, peers, and the internal and external guests served.
- Collaborate with managers and associates throughout the store to help grow the business.
- Regularly participate in ongoing training, including prestige and iconic brand product training as directed and brand and category education, to enable continuous professional development and drive prestige sales performance.
Process
- Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards.
- Adhere to Ulta Beauty’s dress code.
- Drive sales by keeping prestige and iconic brand work area replenished, signed and faced, and ensuring testers are continuously available and maintained in compliance with hygiene standards.
- Maintain outstanding store operational standards, including cleanliness of the salesfloor, restrooms, cashwrap, backroom, and break area and ensuring that makeover stations adhere to company standards at all times.
- Participate in completing merchandise resets, planograms, marketing displays, physical inventory procedures, and processing shipment using Ulta Beauty’s technology and best practices.
- Share the benefits of the guest loyalty program, including credit and the Ulta Beauty app, with guests on the salesfloor and when prompted by Ulta Beauty’s systems.
- Protect company assets by following loss prevention best practices and providing exceptional guest service.
- Execute other operational tasks as directed.
Job Qualifications
Education
- High school diploma is preferred
- Cosmetology, esthetician or demonstrator’s license where required by state law
Experience
- 1 year of relevant work experience or equivalent combination of education and relevant work experience preferred
Skills
- Demonstrates a passion and significant competency for prestige product, guest service, and selling
- Ability to build and maintain strong customer relationships
- Ability to work independently and as part of a team
- Strong communication skills