Performance Media Strategist

Description:

Collects and analyzes information regarding different media channels, such as TV, print, radio, outdoor media, disruptive media, online video, social, display, programmatic, etc. Creates, executes, and manages buying recommendations and plans, reporting on the efforts. Accountable to the planning, implementing and managing of paid media. Evaluates and presents new media opportunities to account services and other team members. Negotiates contracts and rates with all media outlets while managing relationships. Creates media proposals. Possesses knowledge of emerging trends in paid/performance media.

Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies. Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines. Works with team to coordinate ads for buys and communicates to account services, project management and creative teams. Traffics assets to media outlets on time. Optimizes media mix, as needed, to reach outlined goals.

Reports on effectiveness of efforts. Provides excellent customer services to internal and external partners.

Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each platform. Displays the ability to be self-motivated, detail-oriented and organized.