Partner Manager

Description:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Mountain View, Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships within the Commerce, Campaign Management, Lead Gen, CRM, and Ad Tech sectors. If you are energized by the idea of working with key platforms driving advertising innovation, this could be the perfect fit for you.

Key Responsibilities
- Strengthen and grow relationships with our strategic partners in the Commerce, Campaign Management, Lead Generation, CRM, and Ad Tech sectors.
- Source and develop new partnerships, ensuring they align with our monetization strategy and the specific needs of advertisers.
- Manage the core operations for these partnerships, from initial contact, through the integration phase, and into long-term growth planning.
- Lead complex integration projects with our partners, ensuring that both TikTok and our partners realize the full potential of our collaborations.
- Seek and implement opportunities to expand and refine existing solutions to meet the evolving needs of businesses and creators on TikTok.
- Represent TikTok with the utmost professionalism and ethical standards in all external meetings and negotiations.
- Collaborate on product development with strategic ad tech platforms, ensuring alignment with TikTok-specific challenges and objectives.
- Support GTM (Go-to-Market) strategies, co-marketing, and commercial activations. This includes iteratively improving value propositions and sales materials tailored to TikTok's contexts and supporting special activation programs.
- Foster relationships to promote TikTok sales narratives and best practices, empowering partners to advocate and scale TikTok ad solutions.
- Engage in solution-oriented partnerships, focusing on optimizing creative outputs, both through technological and service-based approaches.
- Facilitate performance-focused partnerships, prioritizing lower-funnel optimization and helping activate new performance features.
- Ensure continuous feedback integration from partners into TikTok's product development.
- Work closely with partners to understand and leverage optimization/reporting tools based on 1st/3rd party data.

Qualifications

Preferred Qualifications
- 5-15 years in partnerships or business development, specifically in the domains of eCommerce, Retail, Travel, and social performance advertising.
- Demonstrated experience working with platforms that drive lower-funnel campaigns, especially those with catalog-based and dynamic product ad capabilities.
- An understanding of challenges in diversifying from brand and upper-funnel strategies to result-driven channels.
- Proficiency in driving growth projects in dynamic tech environments.
- Proven ability in complex third-party integrations, especially in the sectors mentioned.
- Exceptional organizational skills with a proactive, entrepreneurial mindset and strategic thinking capabilities.
- A strategic thinker who can both envision the big picture and execute the finer details.
- Effective presentation skills for varied audiences.
- Quantitative and analytical prowess.
- Experience in an international or diverse team environment.
- Deep understanding of the intricacies and challenges of the specific sectors mentioned.