Description:
In this position you will have the opportunity to:
- Develop, own & implement SEM campaigns with minimal guidance.
- Own large & sophisticated multi-channel campaigns that align with business objectives.
- Set strategy and goals while building a workback plan to achieve results.
- Prioritize projects and assess tradeoffs.
- Proactively communicate performance and project plans to stakeholders.
- Understands rules, regulations, and data ecosystems related to paid marketing and ability to identify and communicate issues when they arise.
- Lead cross-functional projects to expand and scale our capabilities, improve performance, and test initiatives.
- Work with external partners and vendors to maintain support and keep up to date on new features and product capabilities.
- Establish and implement standards on tracking, optimization, reporting and analytics to enhance revenue and ROI.
What we are looking for:
- Minimum of 2 years of work experience in SEM including the strategic management and hands-on execution of campaigns with annual budgets exceeding $1M.
- Shown ability to plan and implement effective experiments with a strong focus on using the Google Ads Experiments tool.
- The ideal candidate will also have experience across Paid Social & App Download campaigns.
- Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.
- Strong quantitative, analytical and problem-solving skills. Ability to synthesize data and analytics from a wide variety of sources into concise, concrete insights and recommendations.
- Intermediate experience with data analysis and visualization using tools like Excel, Tableau, Looker, Google Data Studio, or Google Analytics. SQL proficiency is a plus!
- Clear grasp of customer perspective within line-of-business and how this perspective relates to larger Zillow Group objectives.
- BS degree in Business, Economics, Statistics or related field preferred.