Paid Marketing Specialist

 

Description:

In this position you will have the opportunity to:

  • Develop, own & implement SEM campaigns with minimal guidance.
  • Own large & sophisticated multi-channel campaigns that align with business objectives.
  • Set strategy and goals while building a workback plan to achieve results.
  • Prioritize projects and assess tradeoffs.
  • Proactively communicate performance and project plans to stakeholders.
  • Understands rules, regulations, and data ecosystems related to paid marketing and ability to identify and communicate issues when they arise.
  • Lead cross-functional projects to expand and scale our capabilities, improve performance, and test initiatives.
  • Work with external partners and vendors to maintain support and keep up to date on new features and product capabilities.
  • Establish and implement standards on tracking, optimization, reporting and analytics to enhance revenue and ROI.

 

What we are looking for:

  • Minimum of 2 years of work experience in SEM including the strategic management and hands-on execution of campaigns with annual budgets exceeding $1M.
  • Shown ability to plan and implement effective experiments with a strong focus on using the Google Ads Experiments tool.
  • The ideal candidate will also have experience across Paid Social & App Download campaigns.
  • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.
  • Strong quantitative, analytical and problem-solving skills. Ability to synthesize data and analytics from a wide variety of sources into concise, concrete insights and recommendations.
  • Intermediate experience with data analysis and visualization using tools like Excel, Tableau, Looker, Google Data Studio, or Google Analytics. SQL proficiency is a plus!
  • Clear grasp of customer perspective within line-of-business and how this perspective relates to larger Zillow Group objectives.
  • BS degree in Business, Economics, Statistics or related field preferred.

Organization Zillow
Industry Marketing Jobs
Occupational Category Paid Marketing Specialist
Job Location New York,USA
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2023-08-05 11:13 am
Expires on 2024-12-01