Optimization Manager

Description:

Brightspeed is seeking a Conversion Rate Optimization Manager to join our team! In this role, you will be optimizing our website and digital channels to improve conversion rates and drive business growth. Defining and executing strategy to drive omni-channel acquisition through brightspeed.com. Building, maintaining, and optimizing both upper-funnel pages and the buyflow/checkout. Execution of dynamic content/offers, A/B testing, launching pricing and online promotions, and measuring & reporting on site performance. Creating a positive customer experience Working in a SAFe Agile development environment and partner with stakeholders across the business including UX/UI designers, Software Engineers and Product Owners.

As a Conversion Rate Optimization Manager, your responsibilities will include:
 

• Developing and implementing a comprehensive conversion rate optimization strategy to increase website conversions and lead generation
• Conducting data analysis and user research to identify areas for improvement and optimization
• Collaborating with cross-functional teams to develop and execute A/B tests and multivariate tests
• Optimizing website performance, user experience, and customer journey to increase conversion rates
• Monitoring key performance indicators (KPIs) and website analytics to track progress and identify areas for improvement
• Staying up-to-date on industry best practices and trends in conversion rate optimization and digital marketing
• Working closely with the marketing team to align conversion rate optimization efforts with overall marketing strategies and goals
• Providing regular reports and updates on conversion rate optimization initiatives to stakeholders
  
   

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:
 

• Bachelor's degree in marketing, business, statistics, or a related field
• Proven experience in conversion rate optimization, A/B testing, and data analysis
• Strong understanding of user experience design principles and best practices
• Proficiency in web analytics tools such as Google Analytics, FullStory, or similar platforms
• Excellent communication and collaboration skills
• Ability to work effectively in a fast-paced and dynamic environment