Description:
We are seeking an experienced Amazon and Omnichannel Media Buyer with a strong background in sponsored search and digital media. This role is critical for driving revenue growth through paid advertising strategies, focusing on Amazon Sponsored Products, Sponsored Brands, and Sponsored Displays, as well as paid media on other retail and digital platforms.
Key Responsibilities:
- Plan, execute, and optimize Amazon advertising campaigns (Sponsored Products, Sponsored Brands, and Sponsored Displays).
- Manage Software platform which entails: Dayparting, triggers, rules, targets, etc.
- Develop and manage media buying strategies across other retail channels (e.g., Amazon, Walmart, Target, Macy's) .
- Conduct keyword research, competitive analysis, and audience targeting to maximize ad performance.
- Monitor, analyze, and report on key metrics (e.g., ACOS, ROAS, CTR) to measure success and identify optimization opportunities.
- Work closely with internal teams (account managers, creative teams, etc.) to ensure alignment with overall marketing strategies.
- Stay updated on the latest trends, tools, and updates in the Amazon advertising ecosystem and omnichannel platforms.
- Manage budgets and adjust bids to maximize performance while ensuring the best possible return on investment.
- Provide regular performance reports and actionable insights to clients and internal teams.
- Identify opportunities for campaign expansion and scaling through data analysis.
- Support the upselling of new channels to expand and enhance marketing capabilities.
- Help manage client relationships, communicating project progress, strategies, and results.
Qualifications:
- 2+ years of experience in Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) and omnichannel media buying.
- Media Agency experience is a plus.
- Strong understanding of PPC, keyword research, and audience targeting strategies.
- Proven experience optimizing for KPIs such as ACOS, ROAS, and CTR.
- Familiarity with retail media platforms such as Walmart Connect, Target’s Roundel, etc.
- Proficiency in ad management tools (Amazon Ads Console, Pacvue, Criteo, Walmart Connect).
- Analytical mindset with the ability to interpret data and provide actionable recommendations.
- Strong communication skills and experience in client-facing roles.
- Ability to work independently and manage multiple accounts simultaneously.
- Experience with budget management and strategy development.