Mortgage Marketing Specialist

Description:

Key Responsibilities:

• Monitor and report Social Listening results to ensure compliance to Social Media Program.
• Develop content and distribution strategy based on current market trends and department’s priorities.
• Manage, maintain, and improve Salesforce Journey development and implementation.
• Maintain a content library for Mortgage Loan Officer (MLO) use.
• Create and manage social media communications.
• Conduct research and analysis to identify target audience and tailor marketing campaigns accordingly.
• Coordinate with mortgage and marketing to execute initiatives and maintain strong working relationships.

Qualifications:

• Bachelor’s degree in marketing, communications, or other related degree; two to four years of marketing experience, or equivalent combination of education and experience is required.
• Demonstrated marketing experience in a mortgage environment is required.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Strong understanding of the mortgage industry, including products, regulations, and trends preferred.
• Salesforce experience preferred.