Description:
Key Responsibilities and Duties
- Lead end-to-end short-term and long-term marketing processes for B2B marketing including media planning and budgeting, as well as defining appropriate metrics to monitor performance against forecast and goals, ensuring alignment with corporate.
Develop and maintain relationship with agency and internal partners, communicating business objectives, media strategies, and performance goals; while working with internal & external Analytics teams to make sound decisions that lead to positive performance impact.
Analyze and articulate drivers of organizational performance through interpretation of financial results, media performance and macro-economic trends impacting the market landscape to drive action and challenge/support decisions.
Assist in development of initiative analysis and business cases, partnering cross-functionally to capture sources of value as well as risks and pre-requisites for success.
Display a strong, consistent, and vocal B2B point of view; maintain ability to influence partner thinking at all levels.
Manage cross-team processes as it relates to internal/external communication, integrated planning, integrated deliverables & knowledge sharing.
Educational Requirements
- University (Degree) Preferred