Marketing Technology Manager

Description:

Marketing Technology Manager, Business Marketing Responsibilities:

• Lead governance initiatives that drive to understand platform health, reliability, and business performance that can integrate into Meta internal tools & systems
• Source, prioritize and execute ideas that improve visibility into the platform performance to inform business stakeholders on marketing initiatives related to audience reach and channel performance
• Identify and solution to inefficiencies or gaps within the platform around monitoring, issue resolution, and audience reach performance
• Develop and maintain a platform triaging framework that partners with technical and non-technical teams for fast issue identification and resolution to minimize business impact
• Drive change management and martech education of governance and triaging processes across the organization
• Support MarTech transformation efforts driving solutions, requirements and identifying use cases.
• Work in a fast-paced, often ambiguous and cross-functional environment to do all of the above

Minimum Qualifications:

• 4+ years experience with product management or marketing/advertising technology
• Experience working directly with Marketing, Product, Engineering and Operations teams to provide business cases & requirements
• Experience in implementing platform monitoring, triaging and governance frameworks for enterprise marketing solutions
• Experience with an enterprise-scale sales or marketing automation platform (Salesforce, Salesforce Marketing Cloud, Hubspot, Marketo, Adobe Marketing Cloud, etc.), specifically with partner support teams and their processes
• Experience with digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)