Marketing Strategist

Description:

Our client, a financial services consultancy, is looking for a Marketing Strategist to freelance remotely for up to 40 hours per week through the end of year. This role may be extended into 2024 for the right fit. Must be local to Northeast.

As the Marketing Strategist, you will work closely with the clients exec team to develop and execute comprehensive marketing strategies that drive growth, enhance brand recognition, and achieve business objectives. You will develop and present brand strategy, integrated marketing, and advertising recommendations at the client-account level based on defined business objectives to deepen customer engagement, loyalty, increase revenue, and deliver campaign results. Must have experience within financial services industry to be considered.

Responsibilities:
 

• Drive positioning, segmentation and communications strategy
• Define go-to-market strategies aligned with business objectives
• Develop and lead customer lifecycle strategies across acquisition, retention and loyalty
• Define multi-channel campaigns aligned to the customer and marketing experience journey
• Define campaign measurement strategies and inform actionable KPIs
   

Requirements:
 

• 7+ years of relevant experience
• Deep understanding of the financial industry
• Experience with B2C and B2B marketing strategy
• Ability to define, review and source appropriate external partners (creative agencies, SEO, martech platforms, etc)
• Experience working in and an understanding of an Agile development environment
• Demonstrated experience in developing and executing successful marketing campaigns across multiple channels, both traditional and digital