Marketing Specialist Ii

Description:

The individual in this position will:

• Create and execute successful marketing campaigns across various platforms.

• Manage websites and social media profiles using WordPress, Drupal, Facebook, Instagram, and LinkedIn.

• Update website content, registrations, notifications, and event details.

• Lead the transition to a new website in 2024-2025, ensuring content relevance and strategic organization.

• Handle list management and distribution of students, clients, mentors, speakers, program attendees, partners, and other stakeholders, using programs such as MailChimp and listserves.

• Design digital and print marketing materials, including posters, banners, and event signage.

• Utilize social media and website to recruit program participants, monitor and manage digital analytics, and track metrics.

• Design and edit graphics, photography and video content for website, marketing materials, and social media using Canva and Adobe Creative Suite.

• Collaborate on the annual Impact Report with the Communications Specialist .

• Learn and adhere to the university’s brand and trademark policies and procedures.

• Attend the Center’s programs and events to capture award photos and video, and communicate outcomes via website and social media. Some programs and events occur outside of regular business hours.

• Perform outreach activities such as student orientations, class visits, business conferences, and community events.

A successful candidate will have strong experience in marketing, managing business social media accounts and associated analytics, developing and managing web content, graphic design, writing, and public communications . Familiarity with a university entrepreneurship center or small business programs and ventures are a plus.

• Programs supported through marketing and social media role: John Pappajohn Center for Entrepreneurship, CyBIZ Lab, ISU Startup Factory, Go-To-Market Accelerator, 1 Million Cups, CYstarters, Pappajohn Iowa Business Plan Competition, Pappajohn Student Entrepreneurial Venture Competition.

Candidates must be legally authorized to work in the U.S. on an on-going basis without sponsorship.

Level Guidelines

• Intermediate-level position with solid professional and/or technical skills working under general supervision to achieve goals
• Applies broad, working knowledge of the principles of the field to moderately complex, difficult, and varied problems and issues
• Exercises judgment within defined procedures and practices to determine appropriate action and resolve problems
• Responds to a broad range of inquiries and requests
• May provide training and/or direction to lower-level staff
• May lead projects of moderate scope and complexity
• Provides guidance to students