Description:
We are looking for a Marketing Speacialist to assist in implementing paid media strategies across multiple brands. You will manage the creative review process, ensuring alignment with business objectives and brand guidelines, while coordinating feedback and timelines. This role also involves analyzing campaign performance, gathering data, and creating performance reports. Collaborating closely with the team, you'll help ensure smooth workflows and support campaign success through effective communication and data-driven insights.
Responsibilities:
- Paid Media Support: Assist in implementing paid media strategies for multiple brands.
- Creative Review: Review creative content to ensure alignment with business objectives, and brand guidelines.
- Review & Approval Management: Manage the creative review and approval process, collecting feedback and coordinating timelines.
- Performance Analysis: Participate in performance readouts to assess campaign effectiveness and provide insights for future strategies.
- Data Aggregation & Reporting: Gather data from various sources, update established trackers, and create performance summary slides on a monthly, quarterly, and per-campaign basis.
- Team Collaboration: Communicate effectively with team members to support campaign success, coordinating project updates and ensuring smooth workflows.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Familiarity with basic performance metrics; experience with digital media is a plus but not required.
- Proficient in Excel, comfortable with data aggregation and identifying trends.
- Proficient in PowerPoint, comfortable with slide design and visualization of information. Canva experience is a plus.
- High attention to detail, with strong organizational and project management skills.
- Self-motivated and capable of working independently, while also comfortable collaborating and receiving feedback.
- Willingness to engage in learning new tools, processes, and best practices, with a keen ability to gather information from various teams and stakeholders.