Marketing Specialist

Description:

Are you a creative and strategic thinker? Do you thrive in dynamic environments where you can drive impactful marketing and communication initiatives? If so, we have an exciting opportunity for you!

University Museums at Iowa State University is seeking applicants for a Marketing Specialist II to join our team. University Museums at Iowa State University is a distinctive organization that encompasses two art museums, a National Historic Landmark site and home museum, a sculpture garden, and one of the largest campus public art collections in the nation. University Museums brings world-class exhibitions with educational programming to Iowa State University, actively acquires works of art to add to the more than 30,000 permanent collection objects, conserves and preserves collections, conducts and publishes curatorial scholarship, and fosters inspired student engagement. The University Museums is accredited by the American Alliance of Museums.

Position Overview:

As the Marketing Specialist, you'll play a key role in elevating the University Museums' presence and impact. Working under the guidance of the Communications Manager/Curator III, you'll lead the charge in crafting and executing innovative marketing strategies and communication plans that captivate and engage our broad audience. You will use strong writing skills to help tell the story of University Museums.

What You'll Do:

• Strategic Leadership: Develop and implement a comprehensive marketing strategy that enhances the visibility and reputation of the University Museums. Monitor and evaluate its effectiveness to ensure we’re meeting our goals.

• Brand Management: Shape and uphold the museum’s brand identity, ensuring consistency across all communications and aligning with the broader University brand.

• Promotion & Outreach: Drive promotional efforts for exhibitions, public programs, special events, and more. Engage with audiences on campus and beyond—locally, regionally, and nationally.

• Digital Presence: Maintain and enhance our website and social media channels (Instagram, Facebook, X) to keep our community informed and engaged.

• Creative Production: Oversee the creation of promotional materials such as brochures, posters, and digital content. Develop media advertising plans and ensure cost-effective coverage.

• Budget & Metrics: Set and achieve measurable marketing goals while managing a balanced budget. Track and report on marketing and communication metrics to drive continuous improvement.

• Public Relations: Craft and execute a comprehensive communication strategy. Develop public relations materials that align with our unified voice, handle media inquiries, and represent the museum in various communications committees.

• Event Support: Assist with both in-person and virtual programs and events, including those held outside regular hours.

• Donor Engagement: Cultivate relationships with donors and write proposals and grants to secure funding for marketing and communication projects.

At the University Museums, you'll be part of a vibrant team dedicated to celebrating and showcasing the arts. We offer a collaborative and supportive work environment along with the opportunity to make a meaningful impact on our community.

Ready to take your career to the next level and be a driving force in our marketing and communications efforts? Apply now and help us tell the story of the University Museums!

Candidates must be legally authorized to work in the U.S. on an on-going basis without sponsorship.

Level Guidelines

• Intermediate-level position with solid professional and/or technical skills working under general supervision to achieve goals
• Applies broad, working knowledge of the principles of the field to moderately complex, difficult, and varied problems and issues
• Exercises judgment within defined procedures and practices to determine appropriate action and resolve problems
• Responds to a broad range of inquiries and requests
• May provide training and/or direction to lower-level staff
• May lead projects of moderate scope and complexity
• Provides guidance to students