Marketing Specialist

Description:

The Marketing Specialist will be responsible for managing our overall marketing and brand strategy, content and event calendars, advertising, graphic design, and data analysis of our marketing strategy. This individual is responsible for continuously evaluating and refining market segmentation strategies to ensure they align with evolving marketing trends and business objectives.

The Marketing Specialist will also support the Business Development and Sales teams through marketing collateral, brand marketing, conference/networking events coordinating, and industry memberships.

Duties & responsibilities

Management of company media files:

• Reviewing project progress photos for any marketable content.
• Getting the necessary third-party approvals and internal safety approval prior to use of any videos and photos in marketing content.
• Occasional visits to company buildings and project sites for capture of new content.
• Protection and distribution of official company logo, its assets, and alternative logos as necessary.
• Maintain the company’s Media Library to include photos, videos, graphics, and logos used in marketing materials such as: project sites, site walks, industry and networking events, company events, corporate headshots, advertising campaigns, and presentation graphics.

Designing campaigns, content, and brand awareness strategies for each audience through the following avenues:

• Email marketing
• Social media content
• Digital and print advertising
• Digital and print flyers/brochures
• External presentations
• White-papers / webinars from company’s subject-matter-experts
• Lead generation through distribution of white-papers and webinars
• Project award submissions