Marketing Specialist

Description:

JOB RESPONSIBILITIES

• Responsible for day-to-day programming of social content across platforms.

• Manage assets and review guidelines from creators and committees to route approvals and clearly communicate feedback to ensure content meets standards.

• Assist with marketing events, including writing scripts, coordinating with Aniplex Inc. in Japan, vendors, event organizers, or agencies, preparing presentations, and hosting the panels (potential cases of business trips in order to do so).

• Develop, implement, and manage marketing campaigns for seasonal and legacy shows or new product releases.

• Effectively communicate with external partners to ensure creatives or campaigns are within the brand tone and positioning of the title.

• Maintain a marketing calendar for multiple shows and stay on top of the production schedule to work with various departments on asset creation or announcement timing that aligns with overall marketing initiatives.

• Monitor SEO and user engagement and suggest content optimization.

• Create digital content that aligns with creative guidelines and brand tone.

• Handle sensitive and confidential information with discretion.

QUALIFICATIONS FOR POSITION

Your qualifications and experience should include:

• 3+ years of relevant experience in marketing, ideally working in an entertainment brand/streaming setting

• 2+ years of experience with print and digital advertising.

• Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, etc.

• Proficient in Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, InDesign, etc.

• Proficient in Google Workspace: Calendar, Drive, Forms, Sheets, etc.

• Excellent knowledge of Facebook, Twitter, YouTube, Instagram, TikTok, and other emerging social media platforms and best practices.

• Strong copywriting and creative writing skills.

• Excellent interpersonal skills and the ability to interface with varied levels of management, peers, and partners across various teams

• Excellent presentation skills and comfortable with public speaking.

• Passionate about digital media and social platforms.

• Superior organizational and attention to detail skills required.

• Be self-motivated, self-starter, confident, organized, and creative.

• Critical thinking and problem-solving skills.

• Excellent time-management skills.

• Graphic design and video editing experience is a plus.

• Japanese-English Bilingual skill is a plus.

• All candidates must be authorized to work in the USA.

Required Education:

• Bachelor’s degree. Preferably in Business, Marketing, Communications, or a related field