Description:
Essential Duties and Responsibilities include the following. Others as assigned.
- Support lead generation strategies per vertical market
- Partner with sales team members and third party vendors to execute, maintain, and measure digital marketing / advertising opportunities including online trade directories, SEO, SEM, tradeshows and social media advertising.
- Monitor and maintain new business inquiries and hand off to sales team within CRM along with creating and maintaining dashboards and reports
- Help set, monitor and report out on KPI’s
- Own the content creation for all sales related materials, whether produced in-house or via agency vendors, including presentations, brochures, digital and web content
- Execute email marketing campaigns
- Plan, lead and execute tradeshows working with multiple external vendors
- Support market research and strategy planning for existing and new markets
- Order and maintain branded promotional items and gifts for customer visits and tradeshows
- Assist with sales related communications topics as it relates to the overall company communications topic plan
- Assist with overall marketing budget
- May assist the marketing and communications team with other projects such as company brand communications, press related events and employer branding related activities.