Description:
Responsibilities
Marketing & Communication:
- Develop and execute marketing/communication plans by utilizing traditional and electronic publishing technologies.
- Conduct in-depth marketing research to develop a marketing strategy and budget.
- Develop and communicate department information on various projects to its stakeholders, both internal and external.
- Responsible for monitoring effectiveness of marketing/communication tactics and adjusting communication plans as necessary.
- Collaborate with the Department and other clientele to conceptualize on various projects.
- Proofread all communications and monitors media.
- Develop written content that advances the Department’s communications and marketing strategies to key constituencies, including alumni and donors. Written content includes direct mail, emails, web content such as news stories, profiles/features, promotional/marketing copy, press releases/media advisories, newsletters, etc.
- Develop and adheres to project timelines.
- Develop and execute social media strategies, create and share engaging content, optimizing company pages, moderating user-generated content, analyzing social data, and collaborating with other stakeholders.
- Manage all social media platforms for the Department, including content creation and creation of a daily/weekly/annual social media calendar.
- Ensures that distributed material is accurate and timely
Event Coordination:
- Maintain a financial accounting and cost analysis report for each individual event. May monitor financial records for donations and grants.
- Manage events on-site and provide assistance to attendees and faculty members.
- Assist supervisors in evaluating program effectiveness and making adjustments for future events.
- Respond to questions and phone calls from event participants, faculty members, etc.
- Make travel arrangements for visitors.
- Maintain files, records and a computer database on event details and participants.
- Make physical arrangements such as scheduling, catering, creating advertising materials, transportation, ordering event supplies and equipment, compiling course materials, etc.
- May participate in the preparation of accreditation reports and reviews.
- May oversee the activities of clerical support staff as they relate to specific events.
- May manage office supplies and equipment and act as a liaison with vendors.
- Create and manage high-quality organic social media content related to the event.
- Execute a comprehensive marketing plan, monitoring campaign budgets.