Marketing Specialist

Description:

Essential Functions : Essential functions may include, but are not limited to the following:

Maintains and enhances MPC's overall web presence.

Serves as the primary contact for technical support and website updates.

Develops relevant, engaging digital and video content for MPC's website and social media channels consistent with the college's marketing objectives and brand standards.

Works with division, departments, and programs to enhance content, design and features for web pages.

Manages ADA compliance for the College website and other marketing media. Conducts accessibility audits for web content and documents through web governance tools and provides training and support for faculty and staff on best practices for accessibility for website and other promotional products.

Provides training for campus staff in campus design/marketing tools (such as Canva).

Monitors the College website and social media traffic, responds to feedback and implements content/design changes based on analytics.

Tracks engagement with and outcomes of various marketing activities.

Brainstorm and develop ideas for creative marketing campaigns.

Works with the Director of Marketing & Communications to plan and prepare advertisements for television, radio, social media, and other mediums.

Creates images and graphic designs for paid advertisements and publications, including but not limited to class schedules, brochures, postcards, e-newsletters, mailers, and flyers by supporting preparation (format, layout, design, image manipulation, data input and print ready formatting).

Updates and maintains campus Video Display systems.

Schedules and takes photographs for use in marketing efforts as needed.

Maintains the College's digital asset management system.

Participates in planning and coordinating College marketing-related events, including events which can take place beyond working hours and on weekends.

Other Duties

Performs other related duties as assigned.

Participates on committees as required.

Qualifications

MINIMUM QUALIFICATIONS

Education and Experience

Any combination of training and experience which would indicate possession of the knowledge, skills, and abilities listed herein. For example, completion of approximately two years of college level coursework in website design and development, graphic arts and design program studies or a related field and two years of office administration experience providing advanced knowledge and skills in current and efficient office procedures and techniques.