Design branded digital content for various platforms including websites, mobile devices, and social media. Designs are created to be be user-friendly, engaging, accessible, and easy to navigate.
Conduct comprehensive UI/UX and content audits of the TekSynaps website in collaboration with team leads and the marketing department. Implement incremental enhancements in visuals and design systems on a monthly basis.
Collaborate with other designers and cross-functional team members to make informed design decisions, leveraging both qualitative and quantitative data.
Work within established brand guidelines to create layouts that reinforce the brand's voice through its visual touchpoints.
Craft compelling ad copy and extensions for various marketing campaigns.
Proactively bring new campaign ideas and tactical execution strategies to internal Marketing team leads.
Monitor and report on the performance of assigned campaigns, analyzing data across digital platforms to optimize ROI.
Develop cross-channel marketing strategies to achieve corporate KPIs such as CPA and ROAS.
Incorporate stakeholder feedback to refine campaign strategies and introduce new, effective ideas as needed.
Assist executive leadership team with marketing events
REQUIRED QUALIFICATIONS
Bachelors degree in Marketing, Graphic Design, Computer Science, Communications or equivalent experience
Minimum 1 years of professional work experience in a media, marketing or communications role.
Comprehensive knowledge of Adobe Creative Cloud Suite, including Photoshop, Illustrator, InDesign and After Effects
Proficient in Microsoft Office applications
Dedicated space for a home office to include reliable internet and phone service