Description:
The Marketing Specialist will be responsible for executing B2B demand and lead generation initiatives across multiple channels. You will support the process of defining target customer segments, developing the appropriate outreach strategies, and executing the campaigns. In addition, you will provide daily support on other marketing related initiatives such as marketing media calendars and event coordination.
Essential Functions: Duties and Responsibilities
- Develop and execute all inbound and outbound lead generation campaigns to drive qualified leads into the sales pipeline
- Use marketing automation platforms (HubSpot/Pardot/etc.) to track and optimize lead generation & lead nurturing programs through email campaigns, content marketing, paid media, webinars and social media channels
- Track, report, and analyze program performance, and make recommendations for further improvement
- Assist in the creation of social media content, collaborate with the marketing team on the planning and execution of campaigns and strategies, monitor the media and manage social media calendar
- Conduct market research to better identify target audiences and how to attract using a variety of tools
- Assist with planning, communicating and executing events, including timelines, venues, vendors, speakers, agendas, promotions, budgets and invitations from ideation to execution
- Ensure consistency of brand identity and appeal to various stakeholders
- Provide additional marketing support as needed
Required Skills/Abilities:
- Experience with payment (i.e. commercial cards), fintech, or B2B services (required)
- Coordinate closely with sales and marketing for alignment of key lead generation and sales objectives
- Demonstrable experience managing SEO/SEM, email, social media, and/or display advertising campaigns
- Monitor metrics using Salesforce, Hubspot, Google Analytics and other related tools
- Strategic thinker with strong analytical skills; ability to translate data into actionable recommendations
- Self-starter who can operate well in a collaborative team environment and adapt effectively to changing business priorities/strategies
- Meticulous attention to detail and a user-centric mindset
- Event planning experience preferred
- Strong project planning and organization skills
- Experience with Salesforce and marketing automation (i.e., Hubspot)
- Superior written, verbal and interpersonal communication skills