Marketing Specialist

Description:

With minimal supervision, participate in the development and implementation of comprehensive marketing initiatives that enable programs, services, events and/or products to meet business objectives. Support cross-functional collaboration across the organization. Reports to the Assistant Director for Marketing Engagement.

Core Duties:

• Work closely with members throughout Strategic Communications to develop and execute marketing strategies that support key initiatives such as brand awareness and engagement.

• Execute marketing strategies to meet business objectives.

• Implement marketing plans/programs to meet business objectives, including collaboration with

  Stakeholders and vendor partners.

• Write, edit and schedule select marketing communications which adhere to communications and Brand strategy for a variety of channels (i.e., web, print, email, online, social).

• Project manage the design and production of select marketing materials, including use of project management systems.

• Assess market opportunities and trends and conduct research.

• May plan and execute events to support marketing objectives.

• Manage the execution of communication for multiple programs incorporating appropriate channels.

• Actively engage partners and draft content to promote and advertise communication on different outlets.

• Assist in building and/or maintaining a digital community through social media channels and the web.

• Proficient in creating brand awareness and engagement to build an active and participating audience through knowledge of current trends and content on all social media platforms.

• Schedule and conduct related marketing meetings.

• Support invoicing, securing receipts, and reconciling charges.

• Coordinate vendor estimates and invoice processing.

Minimum Knowledge, Skills and Abilities Required:

• Previous experience in product, program and/or services marketing.

• Ability to work independently to meet expected deadlines and schedules.

• Experience with managing projects.

• Knowledge of marketing across channels including digital and print.

• Familiar with market research and data analysis.

• Creative problem solver.

• Excellent oral and written skills.

Physical Requirements:

• Constantly perform desk-based computer tasks.

• Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.

• Occasionally grasp forcefully, writing by hand.

• Rarely sort/file paperwork.