Description:
As Headway’s first Marketing Operations Manager, you’ll play an integral role in evolving Headway’s provider marketing operations & tech stack. Reporting directly into our Provider Marketing team, you’ll set the vision for marketing operations at Headway and start creating high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.
You will:
- Build a 0 to 1 marketing operations strategy that sets our marketing function up to scale successfully
- Create and execute on a marketing operations roadmap that drives measurable business outcomes
- Own and improve our marketing tech stack (Marketo, Builder.io, GA, tag manager, etc); including hiring and managing a team of specialists
- Manage the technical components of our paid channels – like setting up pixels and monitoring conversion events
- Create and own internal processes that make our marketing team and campaigns more efficient
- Partner with our RevOps team to ensure that our marketing processes are aligned with sales processes
You will love this role if:
- You’re detail-oriented and enjoy managing complex end-to-end processes
- You’re extremely comfortable with a broad marketing tech stack, including Marketo
- You’ve managed a marketing ops team and/or built a marketing ops function from scratch
- You enjoy building new, cross-functional processes from scratch
- You’ve worked in health care or mental health care; bonus points if you’ve specialized in an SMB audience
- You seek an environment that fosters individual growth through open-feedback and a high-autonomy
- You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
- You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare