Description:
Brecotea, a specialty bakery and café known for high-quality bubble tea, pastries, and coffee, is seeking a Marketing Manager to lead its branding and customer engagement efforts. This role is ideal for a creative and analytical professional who can develop and execute impactful marketing strategies across digital and in-store platforms.
Key Responsibilities:
- Develop and implement marketing campaigns to strengthen brand presence and customer engagement.
- Manage social media content and posting across Instagram, Facebook, and TikTok, ensuring a consistent brand voice and visual identity.
- Plan and execute seasonal promotions, loyalty programs, and in-store events to attract and retain customers.
- Build relationships with local businesses, influencers, and community organizations to enhance brand exposure.
- Create high-quality photo, video, and written content showcasing products, café culture, and team stories.
- Manage email marketing campaigns to promote new products, offers, and business updates.
- Maintain and update website content and online listings with current menus, promotions, and business information.
- Monitor and analyze marketing performance metrics to refine strategies for better engagement and sales.
Qualifications:
- 2+ years of experience in marketing, social media, or brand management (preferably in food & beverage, hospitality, or retail).
- Strong understanding of digital marketing, content strategy, and audience engagement.
- Experience in social media management, including content creation, scheduling, and analytics.
- Excellent copywriting skills with the ability to craft compelling brand messages.
- Strong visual storytelling skills, including photo and video editing.
- Ability to work independently, take initiative, and bring innovative marketing ideas.
- Preferred experience with Canva, Adobe Creative Suite, social media analytics tools, and email marketing platforms.
Why Join Brecotea?
- Opportunity to lead and shape the marketing strategy of a growing brand.
- Creative freedom to develop unique campaigns that engage a passionate customer base.
- A collaborative and dynamic team environment that values fresh ideas.
- Complimentary drinks and pastries during in-store visits.