Marketing Manager

Description:

POSITION AND KEY RESPONSIBILITIES

• Lead the development and execution of marketing plans and campaigns, with a focus on creating brand awareness and demand generation
• Define the messaging and tactics that will perform best with each of the target personas
• Develop and execute a plan for introducing the brand into new geographies upon market entry
• Oversee the company website to ensure it is regularly updated with fresh content, SEO optimized and is serving as a lead generation channel
• Develop email marketing plan for clients and prospects, with a focus on promotion of events and lead gen campaigns
• Create, post and manage content for the company’s social media accounts on LinkedIn and Twitter
• Support event logistics management and promotions (virtual and in-person) alongside the events coordinator
• Partner with Sales to identify new campaign opportunities and provide sales support tools
• Analyze campaign performance, competitive activity and changes in market dynamics

QUALIFICATIONS/EXPERIENCE

• Bachelor’s degree (or equivalent) in marketing, business, communications or related field
• 2-5 years B2B marketing experience
• Experience writing and deploying email campaigns, creating literature and managing events / webinars
• Experience managing a website, preferably with WordPress
• Excellent written and verbal communication skills
• Strong attention to detail, project management and communication skills
• Ability to identify clear objectives, goals and tactical plans for successful execution
• Ability to work in fast-paced, agile environment