Description:
Key Responsibilities
- Marketing campaign management: Develop and execute omni-channel marketing strategies for vendors, ensuring alignment across digital and stores.
- Manage multiple vendor campaigns simultaneously, driving strategy, timelines, and execution to achieve performance targets.
- Serve as the marketing point of contact for vendors and merchants, ensuring clear communication and alignment with Guitar Center’s marketing goals.
- Cross-functional collaboration: Work closely with Merchandising, Merch Ops, Marketing, and Store Operations teams to execute integrated campaigns.
- Analytics & reporting: Track and analyze campaign performance, providing vendors with detailed reporting on performance and ROI. Use data to optimize future campaigns and enhance the effectiveness of vendor marketing initiatives.
- Budget management: Coordinate with vendors, merchants, and Finance to ensure alignment on allocation, spend, and performance.
- Creative oversight: Provide direction to internal creative teams to develop campaign assets that meet vendor guidelines and align with Guitar Center’s marketing objectives. Ensure the creative execution of campaigns is consistent across channels and supports the overall business strategy.
To join our band, you'll need the following experience:
- 5+ years of marketing experience, preferably in an agency setting where managing multiple accounts and campaigns is key.
- Proven record of developing and executing omni-channel marketing strategies.
- Familiarity with vendor marketing or co-op marketing strategies.
- Experience in retail or consumer-focused industries is a strong plus.
- Experience in developing omni-channel marketing strategies that leverage both digital and retail channels is a strong plus. Passion and proficiency for music gear is a strong plus.