Description:
The ideal candidate will be a business-savvy marketer who can translate broad strategy goals and objectives into trackable projects that deliver on Price Optimization go-to-market needs. Their marketing expertise will include conducting secondary research to inform campaign planning; structuring and managing marketing programs and campaigns; developing content outlines and storylines for market awareness and customer assets; and maintaining insight-driven value propositions and messaging.
To succeed, this candidate must be resourceful, comfortable working independently, and hold strong ownership of their projects, while demonstrating working knowledge of marketing domains including social media, digital, email nurture and sales enablement. Prior experience in or the ability to quickly gain a deep understanding of the healthcare payer ecosystem, claims processing and provider networks landscape, and payment integrity to support expansion of existing products and launch and commercialization of new products is critical to the role.
Responsibilities
- Inform and support the development and execution of strategic marketing plans to drive awareness, adoption, and revenue growth for Price Optimization solutions.
- Engage in and project manage market research and interpretation of results to identify customer needs, market trends, and changes across the competitive landscape.
- Build strong collaborative relationships with cross-functional teams to include product management, sales, and operations to define product positioning, messaging, and go-to-market strategies.
- Assist in the creation of compelling marketing collateral such as product presentations, datasheets, case studies, and whitepapers to support sales efforts and educate customers.
- Help manage product launches and awareness campaigns from conception to execution, including coordinating internal and external stakeholders, deadlines, and report outs.
- Inform demand generation campaigns across multiple channels including digital marketing, email, events, and webinars to grow awareness and pipeline influence.
- Interpret marketing campaign performance and ROI, leveraging data and analytics to inform how product marketing can optimize marketing tactics to drive continuous improvement.
- Assist Price Optimization Product Marketing Directors scope, document, and execute product specific customer education campaigns to drive product adoption.
- Monitor competitive activity and market dynamics, identifying opportunities and threats to inform product roadmap, positioning, and strategic decision-making.
- Manage list pulls and other data related projects as required.
Requirements
- Proficient in effectively managing complex projects
- Strong collaboration and relationship-building skills to build cross-functional partnerships in a matrixed environment
- Experience in translating insights and strategies into effective integrated marketing tactics
- Strong written and verbal communication skills to help articulate customer and business needs and product value proposition
- Critical thinker capable of producing applied insights and problem-solving
- Self-starter and quick learner with the desire to learn new tools and techniques
- Agile, able to deliver high-quality results under tight timelines
- Familiarity with healthcare industry and payer landscape a strong plus
- Experience in B2B technology or professional services marketing a plus
- Preferred: 2+ years’ experience in B2B healthcare marketing, advertising, product, or related field
- Ability to travel as needed, not exceeding 20%
Education
- Bachelor’s degree required