Description:
The Marketing Manager, Social Media is responsible for the development and implementation of social media and digital marketing strategies. The Marketing Manager, Social Media will develop content for and maintain day-to-day activity across all social media channels. This role monitors, engages with, and grows an online community of naturally curious arts enthusiasts and museum lovers. Working in conjunction with the Director of Marketing and Communications, the Marketing Manager, Social Media maintains an audience-first approach, conducts regular reporting, maintains the brand and voice of a world-class cultural institution on social media channels. They will play an integral role in engagement and outreach on behalf of the Museum and the Museum’s cornerstones—Collections, Contemporary Art, Landscape, Music, and Education. The Marketing Manager, Social Media is responsible for marketing efforts to build visibility and attendance for exhibitions, concerts, lectures, and public programming.
Essential Functions and Primary Responsibilities
- Support the creation, publication, monitoring, and management of the Museum’s social media content on Facebook, Twitter, Instagram, TikTok, WeChat, Pinterest, and other channels.
- Research, write, create, and schedule content across all Museum social media platforms.
- Contribute to social media strategy and overview for campaigns, exhibitions, and other marketing initiatives.
- Analyze social media metrics and generate reports to establish benchmarks and to inform strategy.
- Monitor and respond to social media channel comments.
- Research, cultivate, and manage creator/influencer relationships and events.
- Produce, design, and edit short-form content and video for YouTube, TikTok, and Instagram Stories and Reels.
- Monitor competitive environment including museums and outside cultural organizations for best and new/emerging practices.
- Navigate large, complex environments with diverse stakeholders, and do so with confidence, expertise, and clear communication.
- Copyedit work developed in-house.
- Supervise interns/Ambassadors.
- Manage special projects.
- Perform other duties as assigned.
Requirements:
- Bachelor's degree with 6+ years’ experience in producing engaging social media campaigns, digital graphic design, including social media graphics and consumer and business-focused social media management.
- Proven experience with cultivating creator/influencer relationships and programs.
- Excellent writing, copy editing, and proofreading abilities.
- Organizational, analytical, and presentation skills.
- Strategic thinker with the ability to manage the creative process in a way that results in great work.
- Keen eye for good design.
- Experience with Photoshop, Facebook, Creator Studio, Twitter Analytics, Tailwind, Sprout Social, and other social media planning and reporting platforms.
- Experience with Google Workspace and other productivity software.
- Knowledge of and comfort with the evolving media landscape and media consumption habits.
- Team player able to partner with a wide range of colleagues from across the Museum.
- Ability to juggle multiple initiatives and shift priorities as necessary with good humor and positivity.
- Interest in and enthusiasm for the arts.
- Loves the business of social media marketing and the power of effective messaging.
- Results-driven and enduring optimist.
- Passion for learning, storytelling, technology, and current social media trends.
- Commitment to advancing the ISGM’s diversity, equity, accessibility, and inclusion (DEAI) initiatives.
- Previous museum and/or non-profit experience is desirable.
- Legal authorization to work in the United States.