Experience developing and managing brand best practices and able to build, execute, and manage the district brand strategy and participate in national and sector brand planning.
Experience initiating and managing district-level marketing strategic plan development and implementation with alignment to district and company strategic-planning processes.
Results-oriented with an ability to manage competing deadlines and thrives under pressure. Experience managing, resourcing and prioritizing team deadlines.
Ability to interpret and utilize data analytics to create, change, and manage marketing plans and strategies.
Able to act as a change agent by applying change management methodologies.
Exceptional knowledge of and ability to manage strategic implementation of all marketing mediums, including web, print, advertising, video, and social media.
Advanced skills and knowledge of Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.
Understands the company and district’s business objectives and incorporates them into marketing department strategy and plans.
Exceptional team player with ability to build, develop, mentor and inspire a marketing team.
Creates strategic marketing plans and ensures they are measurable. Evaluates effectiveness and identifies and manages risks and opportunities of projects. Leads implementation, evaluation and measurement of district marketing initiatives.
Creates brand strategy and positive perception of PCL in the marketplace through strategic storytelling.
Leads market and marketing research. Investigates new markets and assesses viable opportunities for PCL.
Provides superior editing and proofreading services. Reviews content for sensitivities.
Coaches and leads a team of collaborative marketing professionals who develop and execute the district marketing strategy.
Uses vision and expertise to create impactful and influential written copy that integrates the PCL brand for external and internal audiences.
Uses superior understanding of external markets and demographics to develop and maintain strong customer focus.
Develops and leads district marketing and website content management strategy, and researches and recommends emerging and innovative marketing solutions to meet district needs.
Develops and manages a social media strategy to support district objectives.
Manages creative services to ensure marketing objectives are achieved in line with branding principles, business needs, and the district’s strategy.
Evaluates, selects, and manages external vendors and partners and related budgets when required.
Translates complex executive strategies and industry knowledge into meaningful and accessible information. Promotes understanding and influence within the district.
Advanced networking skills and strategically connects with relevant external stakeholders. Has leadership role in outside organizations.
Develops executive-level reporting and recommendations on current marketing standings and future projections
Builds and supports a culture that values the solution provider and profitability philosophy.
Qualifications
Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
10 years of progressive experience in marketing, including a minimum of 3 years of experience in a supervisory capacity.
Experience developing and managing brand best practices and able to build, execute, and manage the district brand strategy and participate in national and sector brand planning.
Experience initiating and managing district-level marketing strategic plan development and implementation with alignment to district and company strategic-planning processes.
Ability to interpret and utilize data analytics to create, change, and manage marketing plans and strategies.
Exceptional knowledge of and ability to manage strategic implementation of all marketing mediums, including web, print, advertising, video, and social media.
Advanced skills and knowledge of Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.
Exceptional team player with ability to build, develop, mentor and inspire a marketing team.