Marketing Manager

Description:

General ManagerPurposeBrewery Branding is the leading merchandise and promotional printing company for the craft beer industry. Additionally, we provide resources that support brewers’ brands by providing in-house design, fulfillment, and on-line store management for those who need it. The Marketing position is critical in connecting our passion for the industry with our desire to help promote a brewery’s brand through a robust merchandise program. Our goal is to support every brewery in the US and help outfit their beer loving fans with the best merchandise possible.Core ResponsibilitiesThe Marketing Manager will be the driving force for building proactive, creative, and organized strategies while supporting our mission of serving every brewery in the country. We love producing brewery merchandise, and apparel but need a creative and organized individual to help us coordinate and share all our creative ideas to our brewery partners. A perfect individual will challenge the norm of how we use all social media platforms, challenge the sales team to be amazing, and run so fast with innovative ideas that we will need to recruit even more folks to keep up. You up for the challenge?Work closely with sales to create internal and external communication piecesCreate and upkeep a seasonal merchandise and promotional calendarWork with sales to find new ways to get BB in front of our customersBrainstorm fresh go to market ideas with BB CrewCollect regional trends from sales team to develop targeted promotional strategies for each regionWork with customers marketing teams, internal staff, and external agencies and vendorsAbility to work within tight and long-term deadlinesDevelop and maintain a calendar to direct our marketing efforts at industry eventsLead the execution of marketing programs from start to finish, driving collaboration with management and leveraging the right internal processesDeveloping marketing strategies for new productsLead the process and team in designing, setup, and running of Brewery Branding booth at industry eventsIdentify new and upcoming trends and gear by attending industry eventsSeasonally rebuild our showroom to highlight the best upcoming merch and programs we have to offerPhotography?– the ideal candidate will have an eye for elevated photographyMust be able to edit photos to a final, polished state - photos to be used on a variety of platforms such as social media, posters, printed materials, etc.Must understand all social channels and audienceMaintain an active social media presence to engage our customersCreative Digital Design – help create social media content (still and motion graphics), marketing collateralProvide ideas, examples, and inspiration to our E-Comm / Web Designer to improve the Brewery Branding websiteAnalyze online store data and study customer purchasing trendsLead the company on an internal branding projectHighly effective in one-on-one situations with co-workers and customersWeekends and evening functions from time to time – You will need to be available to work and attend industry events multiple times a yearAbility to travel up to 20% of the time.