Description:
We have an exciting opportunity for a Marketing Executive to join our fantastic Social Media Team. This role will be a key player in the implementation and development of paid social at Taylor & Francis, maximizing growth and return on investment. Reporting to the Paid Social Manager, the successful candidate will be a keen collaborator, regularly liaising with planning teams within marketing, analytics teams, and the wider business.
What you will be doing:
- Ownership of specific paid social campaign plansand performance.
- Lead paid social activity acrossall territories, ensuring performance isoptimized to achieve high levels of growth with an ROI focus.
- Work closely with the planning teams to recommend effective growth strategies and budgets.
- Effectively collaborate with other teams and internal stakeholders
- Lead paid social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
- Utilizing a clear test-and-learn agenda. Clearly communicate social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.
Qualifications
What we are looking for:
- Demonstrable experience and expertise in paid social media marketing.
- An awareness of key commercial issues such as profitability, growth, strategy evaluation and selection, and business development.
- Possess a high degree of understanding of market conditions and commercial opportunities.
- High degree of proficiency in their area
- Effectively manages all information related to projects and corresponding KPIs.
- Able to effectively present information to a variety of stakeholders.
- Maintains advanced knowledge of new marketing/industry trends.
- Focused on self-development.