Marketing Director

Description:

Duties

Leads and guides the efforts of the marketing department. Oversees implementation of the marketing strategy which includes campaigns, events, digital marketing, and public relations. Creates marketing and communication strategies for the organization. Conducts research and analyzes trends in products and/or services offered to develop marketing strategies for new and existing products and services. Develop surveys, focus groups and performs marketing analysis to identify needs and wants of various market(s). Conducts competitor research to develop strategies that maximize profit and market share while meeting customer satisfaction. Develops and builds brand strategy and awareness. Launches and maintains commercial sponsorship with businesses by establishing and meeting their marketing objectives. Manage social media presence and directs programs to improve social media reputation and recognition. Maintains contacts with outside organizations within the community for the purpose of exchanging information and working in programs of mutual interest. Guides the day to day activities of the marketing team. Ensures marketing objectives are implemented by the marketing team. Assigns work to subordinates based on priorities and deadlines. Assures that mission and accuracy requirements are met; selects employees; hears and resolves grievances and complaints; initiates corrective and/or adverse action for performance or conduct; schedules and grants leave; identifies training needs.