Perform research and present insights to guide decision-making across the marketing org, including: prioritization across campaigns, optimization of strategies, and target audiences
Design experiments to test hypotheses and analysis to measure business impact
Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics
Translate insights into a cohesive narrative and present technical information to non-technical stakeholders
Partner with Marketing, Product, Science, and Lines of Business to ensure analyses are robust and primed to have a direct impact on marketing planning
Experience
Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields
3+ years experience in strategy, research, consulting or marketing at a tech, media or financial services company; marketing or advertising experience is a plus (but not required)
Proficiency in SQL - able to write structured and efficient queries on large data sets
Experience with A/B testing
Demonstrated data analysis and problem-solving skills
Strong business writing, presentation building & delivery, executive briefings skills
Ability to build relationships with cross-functional stakeholders and drive shared outcomes
Requirements:
Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields 3+ years experience in strategy, research, consulting or marketing at a tech, media or financial services company; marketing or advertising experience is a plus (but not required)
Proficiency in SQL - able to write structured and efficient queries on large data sets
Experience with A/B testing Demonstrated data analysis and problem-solving skills
Strong business writing, presentation building & delivery, executive briefings skills
Ability to build relationships with cross-functional stakeholders and drive shared outcomes