Description:
McCarter Theatre Center seeks a visionary Marketing Creative Director ready to lead our creative brand direction with fresh ideas and dynamic energy. In this role, you will be more than a designer and video editor—you’ll be our brand’s champion, bringing innovative, on-point visual storytelling to life. As the heart of our creative engine, you’ll manage a talented in-house team and coordinate an extensive roster of freelancers across photography, video, graphic design, and external agencies. We’re looking for a collaborative, fast-paced problem-solver who can take projects from concept to unforgettable implementation. If you’re ready to make an impact across print, digital, and video media, join us to shape McCarter's creative journey with an inspired, dedicated team!
Essential Functions & Duties:
- Lead the creative vision for all marketing campaigns, from conceptualization through execution, ensuring consistency and alignment with the organization’s brand identity and mission.
- Work with the marketing team to develop creative strategies that drive ticket sales, engagement, and brand awareness for performances, events, and special initiatives.
- Oversee the development of high-quality visual content, including posters, brochures, digital ads, social media assets, videos, and email marketing templates. Lead photo and video shoots, collaborating with photographers, videographers, and designers to bring creative concepts to life.
- Lead, mentor, and inspire a creative team of in-house and freelance designers and content creators. Provide feedback, guidance, and professional development to help team members grow in their craft.
- Maintain an organized calendar of deadlines across multiple projects, balancing marketing/sales initiatives with support for Development and Education.
- Oversee the management of our photo database, ensuring accessibility and organization for all marketing and institutional needs.
- Supervise/complete the installation of customer-facing materials, ensuring seamless alignment with brand standards in both internal and external spaces.
- Stay on top of industry trends and best practices, identifying new technologies and creative approaches to enhance the organization's marketing impact.
- Prioritize safe working practices while embodying McCarter's safety and code of conduct policies to maintain a secure environment for all staff and guest artists.
- Participate in the work to make McCarter an anti-racist theater. Actively seek ways to improve our work practices to make the Marketing department more equitable and inclusive, while upholding and exhibiting our stated values of “justice and joy, beauty and belonging.”
Qualifications:
- 5+ years of experience in an agency or inhouse creative environment with special focus on design and production of both print and digital media
- Bachelor’s degree in Graphic Design or a related field, or equivalent professional experience.
- Highly proficient with the Adobe Creative Suite including InDesign, Illustrator and Photoshop as well as video editing software
- Ability to prioritize and manage multiple projects with a keen eye for detail and deadlines.
- Excellent communication and interpersonal skills, fostering positive working relationships with colleagues, vendors, and artists, across various departments.
- Proven ability to set priorities, work collaboratively, and take initiative.
- A collaborative mindset, with the ability to work harmoniously with individuals from diverse backgrounds, personalities, and work styles, always approaching challenges with optimism, civility, and a solutions-oriented approach.
- Exhibit a critical consciousness and genuine interest in promoting equitable, diverse, inclusive, and accessible workplace values and practices while working with individuals of diverse needs, personalities, and work styles, and employing an optimistic and solution-oriented mindset towards fostering inclusivity and support within the team environment.