Description:
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develops marketing programs and tactics to increase visibility for the organization leading to strong community support and increased blood donations.
- Creates, develops, and maintains relationships with organizations to organize, host, and support special events and blood drives.
- Ensures marketing efforts serve to achieve immediate and long-term business goals.
- Works collaboratively with recruitment team members to strategically develop and implement programs for special demographics that lead to growth of first-time blood donors.
- Assists in the development and implementation of the company’s brand strategy and marketing tactics to reach new and current volunteer blood donors.
- Facilitates and manages reward and recognition programs.
- Responsible for oversight of the Thank the Donor Program.
- Assists with creation of blood recipient and donor stories for marketing purposes.
- Collaborates with team members on social media and digital marketing.
- Assists with serving as a media spokesperson and community liaison to propel the visibility of the organization within the communities we serve.
- Maintains confidentiality of LifeServe Blood Center donor, employee, financial, and proprietary records, and information at all times.
QUALIFICATIONS
- Experience in establishing, building, and maintaining key relationships.
- Strategic, self-directed, results-oriented individual capable of organizing time, establishing priorities, and meeting deadlines.
- Strong written and verbal communications.
- Experience with Microsoft Office programs.
- Ability to foster cooperation between individuals and groups, be courteous with difficult individuals and motivate others.