Marketing Coordinator

Description:

Key Responsibilities:

• Marketing Strategy Development:

Collaborate with both businesses to create tailored marketing plans aimed at increasing student enrollment at Mathnasium and boosting bookings for daycare services at Play and Stay Dog Lounge.

• Community Outreach:

Build strong relationships with local schools, PTAs, community organizations, pet owners, and influencers. Represent both businesses at events, fairs, and community activities.

• Digital Marketing:

Manage social media platforms for both businesses (Facebook, Instagram, etc.), create engaging content, and execute online advertising campaigns (Google Ads, Facebook Ads). Track and optimize performance to ensure strong ROI for each brand.

• Event Planning:

Organize and promote events for both Mathnasium and Play and Stay Dog Lounge, such as open houses, math nights, dog-friendly community events, and other in-center activities that attract prospective families and pet owners.

• Content Creation:

Develop compelling flyers, newsletters, email campaigns, and other promotional materials for both brands to drive customer engagement and sales.

• Lead Generation & Data Analysis:

Track and analyze the effectiveness of marketing efforts for both businesses, reporting regularly on lead generation, conversions, and campaign performance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
• 1-3 years of marketing experience, preferably in education, service-based businesses, or pet care
• Strong written and verbal communication skills
• Proficiency with social media management tools and digital advertising platforms
• Experience with content creation and graphic design (Canva, Adobe Creative Suite is a plus)
• Ability to manage multiple projects and work independently
• Passion for both education and pets is a huge plus!