Description:
Essential job functions:
- Coordinate online zoo presence to engage new audiences and connect guests and donors to our mission.
- Contribute to our overall yearly marketing plan, through research and data analytics.
- Track and analyze the performance of marketing campaigns, conduct research and identify improvements.
- Create and maintain partnerships with media companies.
- Ensure brand consistency in all areas of Mesker Park Zoo & Botanic Garden.
- Assist with the creation of engaging and creative event content for the Zoo’s social media channels, website, magazine, and e-newsletter.
- Complete updates to the zoo website in collaboration with various zoo departments.
- Photograph high-quality photos throughout the zoo that can be used for various marketing campaigns.
- Completes special projects and other duties as required.
- Assist with various zoo events, including set-up/break-down.
Education/Experience/Knowledge/Skills:
- This is an entry-level position, but the incumbent should have some prior knowledge through a combination of college/work-related jobs.
- Ability to leverage and communicate effectively with diverse audiences.
- Excellent writing skills required. Ability to write clearly and persuasively using correct grammar is necessary. Adept in MS Office and ability to quickly learn the Zoo’s POS/Donor/Patron software.
- Strong project management skills with the ability to prioritize and manage multiple projects and deadlines.
- Excellent customer service skills.
- Ability to work productively in a team environment.
- Ability to understand and carry out oral and/or written instructions.
- Current/valid driver’s license required.
- Knowledge of social media platforms, camera equipment, and Adobe software is highly preferred.
- College degree in Marketing, Communications, PR, Social Media, or Graphic Design preferred.