Marketing Coordinator

Description:

As Marketing Coordinator, you will be responsible for supporting our content and email specialists and you'll play a vital role in the execution of marketing strategies. You'll assist in the creation and deployment of email campaigns, managing subscriber lists, crafting compelling subject lines, content, and other forms of copy. You will also participate in analyzing campaign performance metrics to optimize future efforts. Your ability to multitask, communicate effectively, and coordinate workflows will be essential in driving successful marketing initiatives and achieving organizational goals.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will sit directly with the Digital Marketing Team, work in close collaboration with Business Unit Leaders, the Content Strategist and Email Specialist, as well as the Product Marketing team and report to the Manager, Digital Marketing

Core Functions

• Support our customer communities across our social platforms by evaluating and responding to appropriate posts and comments
• Assist in the project management and execution of digital marketing campaigns, including social media and email marketing
• Coordinate campaign execution processes, including requests for graphic design, blog creation, email assets and copy, and scheduling of social media messaging
• Work with your digital team members to analyze overall campaign performance and create reports to ensure we are on track to meet team goals
• Participate in brainstorming and implementation of innovative brand campaigns
• Inform marketing efforts by researching customer behavior, market trends and other variables.