Marketing Coordinator

Description:

This role is to manage media planning and buying agency within Mexico. This individual will supervise construction of the media strategy and coordinate the development of the implementational media plans between both the agency and those media channels which are planned and bought via in-house media team. They will also be providing input to Latino media strategy within the US working closely with the inhouse media team. This individual needs to be highly organized as they coordinate a multitude of internal requirements to a 3rd party and navigate a matrix organization internally.

Responsibilities of the Marketing Coordinator:

• Manage agency relationships including contracts and invoicing

• Manage briefing of media agency

• Supervise agency’s development of Local Market Media Strategy and Detailed Channel Plans ensuring ladders up to Global Strategic Media Approach

• For in-house media channels coordinate Channel Lead’s inputting tactical recommendations within the Local Market Media Strategy

• For in-house media channels coordinate Channel Lead’s construction of Detailed Channel Plans ensuring they collaborate with agency outputs

• Manage the provision of specs & deliverables for agency-managed media channels

• Be the point of contact and voice of their respective market strategies and plans along with providing market opportunities/updates

• Attend forums and working groups where their local market expertise is required and include Channel / Buying talent when necessary

• Ensures relevant measurement strategies are incorporated into activities